Women-owned enterprises account for a powerful and growing share of the U.S. economy. According to the U.S. Census Bureau, women-owned businesses generated an estimated $2.1 trillion in receipts in 2023 and employed over 11 million workers nationwide. In Winchester, female entrepreneurs bring that same drive and dynamism to Main Street—running salons, print shops, markets and metaphysical boutiques that reflect both community roots and forward-thinking vision.
Coven Salon opened its doors in 2021 with a mission to “empower, inspire and uplift” every guest who sits in its chairs. Housed at 207 Millwood Ave., this full-service beauty studio offers haircuts and coloring (including creative fantasy hues), semi-permanent brow enhancement, lash extensions, skincare rituals and waxing. Each appointment unfolds in a welcoming, witch-themed space where stylists like Calypso S. (fantasy colors specialist) and CJ (brow expert) blend technical skill with genuine hospitality—earning Coven back-to-back “Winchester’s #1 Salon” honors.
Since 1975, Johnny Blue Inc. has been a bonded, licensed and insured Class A contractor serving Virginia, West Virginia and Maryland with portable-restroom rentals, luxury restroom trailers and septic-service solutions. Founder Kristen Bush leads a team praised for punctual delivery, meticulous cleanliness and friendly on-site support—whether outfitting a large outdoor festival or maintaining facilities at a commercial construction site. Their decades-long presence in Winchester reflects a commitment to reliability that’s become synonymous with the Johnny Blue name.
Perched on the edge of the Blue Ridge, Jordan Springs Market began as a country store and gas station in 2008 and has since earned acclaim for its award-winning BBQ and full-service catering. Owner Olivia Landry sources local produce and baked goods for grab-and-go picnic fare, then fires up the smoker for pulled-pork sandwiches, beef brisket and the signature house-made sauces that have netted “Best BBQ” and “Best Caterer” nods from regional readers. It’s a women-led hub where a quick fill-up can turn into a celebration.
Moon Phased, formerly The Book Shelf, blends metaphysical supplies with community connection under female co-ownership. This Old Town storefront offers crystals, tarot decks, ritual candles, incense and a rotating selection of new and used books. Weekly gatherings—like full-moon circles and tarot workshops—invite patrons to learn and shop in a welcoming, judgment-free space. By carrying both esoteric offerings and uplifting literature, Moon Phased illustrates how women entrepreneurs can create businesses that nourish mind, body and spirit.
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